'Dr Sona Says' is not just a brand - it is a movement to raise a healthier generation.
Founded by a pediatrician who believes that health education should begin in childhood, Dr Sona Says transforms complex medical concepts into joyful stories, playful characters, and everyday habits that children can understand and love.
In a world where healthcare often begins after illness, we are building something different -
👉 A preventive health revolution that starts early, feels fun, and stays for life.
From colourful storybooks, playful characters, interactive toys and tools, school programs, and digital content, our goal is simple yet powerful:
👉 Make every child a "Health Hero" - curious, confident, and conscious about their well-being.
Because when children learn why and how to care for their bodies and be healthy early in life, they do not just grow - they thrive.
The doctor, storyteller, and visionary behind Dr Sona Says.
Pediatrician | Neonatologist | Storyteller | Health Educator
With years of experience caring for children and newborns, and a deep belief that prevention is the most powerful form of care, Dr. Sonali recognized a critical gap:
Children were being treated for illnesses, but not being taught how to prevent them.
Most illnesses are preventable. But prevention does not start in hospitals. It starts in childhood habits, daily routines, and simple awareness.
Driven by this vision, she created Dr Sona Says - a world where:
Through her signature characters - Dr Sona and Sasha the Super Sniffer - she brings science to life in a way children can feel, remember, and practice every day.
From a spark of an idea to a growing brand — here's how it all began.
The journey began with a clear vision — to simplify children's health education through engaging storytelling. This phase focused on developing meaningful story concepts and vibrant illustrations, laying the creative foundation for a fun, relatable, and impactful learning experience.
The first set of books was developed and printed as MVPs, turning the idea into a tangible product. This stage helped shape the content, storytelling style, and learning approach based on real-world usability.
Through school tie-ups and preschool activities, the concept was introduced directly to children. This phase provided valuable feedback, validated engagement, and helped build early trust among parents, educators, and young learners.
Synapse Edutainment Private Limited was officially registered, along with its flagship sub-brand Dr. Sona Says. This marked the transition from a passion project to a structured venture with a clear mission and identity.
The brand entered the digital marketplace with online sales launched across Amazon, Flipkart, and Meesho. This milestone expanded reach, increased accessibility, and marked the beginning of scalable growth.
At Dr. Sona Says, our mission is to raise a generation of healthy, happy, and aware children by making health education simple, joyful, and a natural part of everyday play.
To build a generation of children who understand, practice, and enjoy healthy living.
We aim to:
We don't just teach health. We make children love it.
The principles that guide everything we create.
We believe the best medicine is prevention. Every story, toy, and activity is designed to build lifelong healthy habits from an early age.
Children learn best when they're having fun. We transform important health concepts into engaging stories, games, and hands-on experiences.
We bring doctor-backed, evidence-based health knowledge into a child's world in ways that are easy to understand and apply.
Our goal is not just to educate — but to change behavior. From handwashing to healthy eating, we focus on habits that truly matter.
Built by a pediatrician, our brand stands for credibility, safety, and compassion — something parents can trust and children can love.
We believe health should never feel like a rule — it should feel like a celebration. We create experiences where being healthy feels exciting, magical, and empowering.
We are building more than a brand — we are creating a global movement in preventive child health, shaping healthier generations at scale.
Covering hygiene, nutrition, hydration, allergies & vaccination & more Coming Soon.
Copies sold to families across India and beyond.
English, Hindi, Tamil, and Kannada editions available.
Based on reviews from thousands of parents.